Senior product marketing manager

Job description

Job Description

Job Purpose :

• As a Senior Product Marketing Manager at Gameloft for Brands, you will drive the marketing for mobile games, managing their entire lifecycle, from strategy to execution and optimization, under the supervision of Marketing Director. Your mail objective will be to drive the success and growth of your product by ensuring that it effectively reaches its target audience and meets market needs. You will be responsible for creating and implementing strategies that position the product in the market, resonate with the audience, and lead to high adoption and engagement.
• This role is located in our production studio in Ho Chi Minh City and you will work closely with local Production teams, as part of game team.
• You will also work and coordinate with marketing team members located in various territories worldwide and with an extended network of experts (ASO, UA, Consumer & Market Insights, etc.).

Principal Accountabilities :

Conduct market research, benchmarking and consumer studies to identify game target audience and its positioning;

Participate in game development by making recommendations to improve user experience, engagement, retention, share-ability, and to better integrate in-game promotional events and marketing mechanisms;

Build and launch yearly marketing plans that strategically aligned with product roadmap to generating brand awareness, retention and growing the player base;

For each marketing activation, build compelling strategies with clear KPIs objectives, and develop post mortem reports with clear conclusions and actionable plan;

Define brand vision, build creative kick-off for your game and supervise the creation of the game brand identity and promotional assets;

Manage game & promotional assets approval with copyright owners (e.g. Universal, Disney, LEGO, etc.) – if applicable;

Draft the App Store Optimization (ASO) strategy and collaborate closely with ASO experts to maximizes visibility and performances for mobile products on app stores;

Lead the Marketing product vision for User Acquisition (UA) campaign to ensure concepts relevance and brand consistency and follow UA performance report every week to identify issues if any.

Qualifications

3 / 4+ years in product marketing and ads, ideally in online entertainment products;

Knowledge and passion for video games from hardcore game titles to casual social games, and entertainment as a whole;

Strong analytical skills for data-driven decision-making and performance tracking (CR, CPI…) knowledge to measure game success;

Excellent market research and competitive analysis abilities;

Strategic thinking for effective go-to-market planning;

Skilled in crafting compelling product messaging and positioning;

Good App Store Optimization (ASO) skills for maximizing visibility and downloads on app stores in collaboration with ASO team;

Creative mindset for orchestrating engaging assets creation;

Proficient in cross-functional collaboration and team coordination;

Strong project management skills for timely delivery of initiatives;

Adaptability and agility in response to market and product changes;

Good problem-solving skills and a proactive approach to challenges;

Great presentation, reporting, communication, and convincing skills;

Advanced English level is a must.

Additional Information

Recruitment Process :

1) Screening call;

2) Test;

3) Interviews;

4) Offer.

Work Location and Hours :

Work location : 26 Ung Van Khiem, Binh Thanh District, Ho Chi Minh City.

Work hours : 08 : 30 AM – 06 : 00 PM, Monday – Friday.

Why Join Gameloft?

You want to work in an exceptional industry and create games downloaded more than 1 billion times per year.

You want to be part of a talented and supportive team of pioneers who have a passion for creating video games.

You want to contribute to a vibrant and dynamic atmosphere.

You want to join a global company and meet great people around the world.

You will work on an employment contract with competitive remuneration and benefits package.

You are looking for a fun place to work in the heart of the city.

You want to work for one of the best companies in the region, certified by the HR Asia Awards 2024 as one of the Best Companies to Work For in Asia and recognized for Diversity, Equity. and Inclusion.

What We Offer :

A hybrid working model (3 days WFO and 2 days WFH).

A dynamic workplace environment, with over 18 nationalities, where hundreds of world-renowned game titles were born.

A range of well-being events and policies to support employees physically, mentally, and emotionally.

An open-space office, a cafeteria, a terrace and a Gaming Area.

Various training packages, including internal training, sponsorship training, and e-learning (iLearn, Udemy,…).

Opportunities to collaborate and train with Gameloft worldwide experts and develop yourselves.

An attractive monthly salary alongside Tet and other performance bonuses.

Minimum 12 days of paid annual leave, plus 5 days of paid sick leave, Christmas leave, Birthday leave,…

100% coverage of mandatory insurance and extra healthcare insurance.

A monthly allowance to support lunch meals and working-from-home electricity and Internet bills.

Other benefits from one of the best employers in Vietnam.

What’s more?

Want to know more? Visit our websites :

Saigon Studio website

LinkedIn page

Facebook page

Tagged as: Agility, analytical skills, Benchmarking, Brand Awareness, Brand Identity, Brand Vision, Collaboration, Competitive Analysis, Market, Market Research, Problem, Product Marketing, Production, Project Management, Supervision, Target Audience, user acquisition, User Experience