At Kabam, we’re constantly raising the bar of excellence in free-to-play gaming. We hire for passion and diversity so that we can triumph in our collective skill. Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture, and a drive to do what it takes to make great games. And this is where you come in…
Can you effectively combine the art of creative design with insightful strategies to enhance UA performance? Are you passionate about video games and knowledgeable about the importance of creative direction in a free-to-play ecosystem? If this sounds like you, we’d love to speak with you!
We’re seeking a Senior Creative Strategist to lead in UA creative direction, strategically planning advertising campaigns in collaboration with Growth Marketing, Brand/Marketing Communication and creative partners.
Working closely with Video Editors and Growth Marketing Managers, you will take lead in writing creative briefs and optimizing digital user acquisition ad creation. You will also regularly communicate insights on campaign performance data and provide recommendations to creative teams on how to further optimize creative and scale production.
To be successful, you’ll be highly collaborative with cross functional teams, provide clear direction in UA creative strategy, be agile and proactive based on performance and learnings, communicate with stakeholders, find opportunities to scale production and own our creative testing roadmap. With a data-driven mindset, you’ll be a key stakeholder in driving our creative strategy for all our games.
In this role, you can expect to:

  • Partner with the Growth Marketing team to brainstorm, optimize and provide creative direction based on best practices, historical learnings, and competitive trends.
  • Partner with Brand/GTM and Creative Services teams to ensure creative strategy is aligned with greater marketing roadmap and complements consumer insights and brand strategies.
  • Write Creative Briefs and work directly with Creative Service team in developing ad concepts
  • Submit and manage creative tickets from end-to-end, collaborating with the Growth Marketing team to receive feedback where needed.
  • Partner with Marketing Communications team on influencer UGC creative opportunities.
  • Execute A/B testing and multivariate campaigns on multiple platforms such as Meta, Google, etc.
  • Build a pipeline of creatives that align with key marketing beats and/or evergreen initiatives.
  • Conduct regular creative analysis and present to key stakeholders with insights and action items that will influence the next test or overarching strategy.
  • Be up-to-date on emerging trends, technologies and competitive landscape
  • Manage external partners for outsourced creative production

To be successful in this role, your background includes:

  • 4+ years of experience in leading creative strategy for paid marketing campaigns.
  • Experience in managing UA campaigns on mobile and desktop; expertise in working with new social platforms and Influencers is a plus.
  • Some experience with PR and brand communications.
  • Knowledgeable in pre and post-install UA KPIs.
  • Strong understanding of full funnel marketing and its relationship to storytelling through ads.
  • Experience in managing end-to-end creative development with ability to effectively communicate creative concepts to designers and writers.
  • Proven track record of driving successful marketing campaigns and initiatives that have resulted in direct user acquisition and revenue growth.
  • Strong analytical skills and data-driven thinking.
  • Excellent verbal and written communication skills.
  • Ability to manage and work on multiple game titles.
  • Proven ability to meet deadlines and work on multiple projects simultaneously.
  • Highly organized with an acute attention to detail.
  • Strong understanding of gaming industry, paid media, and ASO landscapes.
  • Experience in mobile and PC gaming within RPG and Strategy categories.

Our success is due to the hard work of our people. We share our success with our people through flexible benefits and reward programs, sweet swag, snacks, and more. Here’s a look at some of the support we provide our people:

  • Extended Health Coverage: effective day one, no waiting period! Our benefits cover health, dental, life, and disability, and extended paramedical services such as vision care, mental health practitioners, massage, physiotherapy, acupuncture, and much more.
  • 401K Matching: everyone retires eventually, and we help our people save for their futures with a contribution matching program for their 401K.
  • PTO: we offer unlimited paid time off, paid time off for volunteering, sick leave, and holiday closures.
  • Employee and Family Assistance Program: this program provides crisis management support, immediate mental health care, and generalized support for emotional, mental, and financial well-being.
  • Learning and growth: we encourage people to grow both personally and professionally, and support this through regular lunch & learns and modules available on our learning management system.
  • Pay transparency: we share with employees the pay range their role falls within and clear career maps to determine how they can grow within their role or level-up to a promotion.
  • Cool spaces: our offices are in San Francisco, Los Angeles, Vancouver, Montreal, Prince Edward Island, and Seoul. Whether it’s trying new local eats while enjoying the view in downtown SF or DTLA – we want our people to feel like their time spent in office is worthwhile!
  • Giving back: our ‘Agents of Change’ initiative is how we support the communities close to our heart, and we have several events and fundraisers every year that Agents of Change organize.
  • Hybrid Work: We aim to provide flexible arrangements that suit all work styles. All teams at Kabam are hybrid work environments, with a minimum of 2 days in-office to foster team collaboration and bonding. Full-remote options are also available for certain positions within Kabam.

The salary range for this position is between USD $92,200 – $138,200. This salary range is specific to candidates located in California. The salary of the successful candidate will vary within this range based on their knowledge, skills, and abilities. Excited by this opportunity? Kabam is dedicated to growing our diverse and inclusive workforce, so if your past experience doesn’t perfectly match the listed requirements we encourage you to apply anyways – you could be a great fit for this or other positions.
We invite you to apply now and start the conversation with us. Together, we can create and support some of the best games ever made and entertain the world!
About Kabam

Kabam is a world leader in developing entertaining, immersive, and highly social multiplayer games, bringing high-quality graphics, next-generation technology, and revolutionary gameplay to players around the world.
Kabam’s games, Marvel Contest of Champions, Disney Mirrorverse, and Shop Titans, have generated hundreds of millions of downloads and have received multiple awards including Apple’s Editor’s Choice and Google Play’s Best Game of the Year.
Founded in 2006, Kabam has studios and offices in Vancouver, Montreal and Charlottetown in Canada, Los Angeles and San Francisco in the United States, and in Seoul, South Korea. Kabam is a wholly-owned subsidiary of Netmarble Games.
Kabam is an Equal Employment Opportunity employer committed to building a diverse and equitable workplace, and inclusive environment for all existing and potential employees. Employment decisions are based on candidate qualifications and business need, not race, color, ancestry, place of origin, age, sex (including pregnancy), gender identity or expression, sexual orientation, political belief, religion, creed, marital or family status, medical condition, genetic information, physical or mental disability, military or veteran status, prior criminal conviction or any other protected class in accordance with federal, state or provincial and local laws and ordinances. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

Tagged as: AB Testing, Collaboration, Design, Marketing Communications, Writing

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