The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Star Wars Galaxy of Heroes, Golf Clash and more. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and ultimately putting our franchises at the center of the broader entertainment ecosystem.

This Product Marketing Manager will play an important role within EA’s Mobile Marketing organization. You will support the Product Marketing function across a variety of mobile games, drive marketing strategy on important projects promoting awareness, adoption, engagement, and retention of our players. You will lead marketing programs with a strong cross-functional team, composed of internal team members and agencies including Product, UA, Platform Partners, ASO, Licensors, Social, Community, Influencers, and PR to achieve business growth. You will be a vital strategic partner to our studio teams. This PMM will report to the Sr. Director of Product Marketing.

Responsibilities:

  • Define longer term marketing objectives and strategy, develop and execute go-to-market plans for new games and live services.
  • Conduct market research and translate insights to inform the roadmap and marketing strategies that have positive impact on the business.
  • Act as a strategic marketing partner and voice of the player to studio leadership throughout the product lifecycle.
  • Monitor mobile market trends and the competitive landscape and be the voice of the player and the market to the CFX team.
  • Lead and influence a cross-functional team and agencies (creative, UA, Platform Partners, Social, Influencer, PR, ASO, Brand)
  • Brief all partners on marketing strategy, positioning, and messaging and approve assets to ensure brand consistency.
  • Partner with the Creative team on marketing asset development.
  • With support, collaborate with Analytics to build accountability (targets, experiments) that input into product performance expectations
  • With support, produce campaign post-mortems to highlight insights for Growth & Studio team
  • Partner with finance and operations on budget management for brand programs
  • Manage marketing campaign calendars, asset deliveries, and messaging for target audiences.
  • Work in partnership with ASO to test and implement improvements across app stores.

Qualifications:

  • Bachelor’s Degree or equivalent in business or related field
  • 4+ years of experience in mobile marketing, product marketing, or brand marketing
  • Analytical marketer who can translate data into actionable insights
  • Experience managing a cross-functional team
  • Integrated Marketing experience including paid, owned, and organic channels.
  • Strong project management skills
  • Experience with influencer marketing

COMPENSATION AND BENEFITS

The base salary ranges listed below are for the defined geographic market pay zones in these locations. If you reside outside of these locations, a recruiter will advise on the range and benefits for your specific location.

EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Pay offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.

BASE SALARY RANGES

• California (depending on location e.g. Los Angeles vs. Sacramento):
º $95,450 – $141,800 USD Annually
• New York (depending on location e.g. Manhattan vs. Buffalo):
º $89,200 – $141,800 USD Annually
• Jersey City, NJ :
º $105,250 – $141,800 USD Annually
• Colorado (depending on location e.g. Denver vs. Colorado Springs):
º $89,200 – $118,550 USD Annually
• Washington (depending on location e.g. Seattle vs. Spokane):
º $89,200 – $130,750 USD Annually
• British Columbia (depending on location e.g. Vancouver vs. Victoria):
º $77,600 – $119,000 CAN Annually

Base salary is just one part of the overall compensation at EA. In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to temporary full-time employees scheduled to work full time. In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, and after 3 months of service – extended health/dental/vision coverage and basic life insurance.
We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

Tagged as: Analytics, Ecosystem, Leadership, Management, Market Research, Marketing Strategies, Operations, Product Marketing, Project Management, Storytelling

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