Who We Are :

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ : TTWO).

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world.

Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, and HB Studios.

Our portfolio of titles is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, 2K PGA, BioShock, Borderlands, The Quarry, Mafia, Sid Meier’s Civilization, Marvel’s Midnight Suns, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role.

If you’re interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need :

2K has been a major console and PC game publisher for several console generations and is known for bringing amazing IP to the market.

We are looking for an experienced marketing manager to join the team in China to grow the #1 PC free-to-play sports franchise NBA2K Online.

You’ll be managing core game titles including Civilization, Borderland, Xcom,etc. and the NBA2K Online 2 in close partnership with the local publisher Tencent, leading planning and execution of marketing strategies and responsible for internal and external communication on the title.

What You Will Do : Marketing Manager

  • Build and manage relationships with publishing partners and IP stakeholders
  • Plan and oversee branding and marketing projects, working with internal global teams, publishing partners, brand partners and vendors to ensure delivery of the highest quality assets and campaigns
  • Execute marketing strategies that best serve local players while maintaining strict adherence to IP guidelines and brand identity
  • Collaborate with Tencent and the NBA Global Licensing Team on NBA2K Online Marketing activities
  • Participate in long-term planning with cross-functional teams on overall growth and development of NBA2K Online and other Core game franchises

Who We Think Will Be a Great Fit :

  • We’re looking for a Marketing Manager who has a passion for NBA or 2K core games and thrives in a fast-paced environment and is an experienced problem-solver
  • Minimum 6+ years of proven experience in a marketing role, preferably in the Gaming or Entertainment industries
  • Strong verbal and written communication skills in English and Mandarin
  • Past experience in product / game / partnership management in the China market is necessary for this role
  • Excellent organizational skills and attention to detail
  • Experience prioritizing under tight deadlines and ability to judge the requirements of multiple assignments
  • Excellent ability to communicate effectively across diverse teams and time zones (particularly with both East and West counterparts)

Bonus points :

  • Keen understanding of 2K titles, especially NBA 2K, Borderlands and Civilization
  • In tune with the latest social media trends and platforms used by the youth in China
  • Great teammate with an outgoing personality


Tagged as: Branding, Library, Licensing, Marketing Strategies

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