Requisition Number: 183777

Position Title: Director, Global Brand Management

External Description:

Electronic Arts is the leading interactive entertainment company, powered by innovative technology. We create incredible experiences for millions of players around the world. But what matters most are our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need creative, collaborative, diverse and adaptable people to keep making Electronic Arts better.

EA Mobile has a diverse portfolio featuring original and licensed IP titles like FC Mobile, Star Wars Galaxy of Heroes, Design Home, Madden NFL Mobile, Plants vs. Zombies, The Sims, Golf Clash and more.

As the Director of Mobile Product Marketing, you will lead a team of diverse product marketers to develop the best go-to-market strategies and drive collaborative leadership to achieve business goals. In close partnership with EA Mobile game studios, as well as Growth leaders across User Acquisition, Marketing Creative, Market Research, Data Science, Communications and Platform Marketing, your marketing campaigns will increase player acquisition, retention, and engagement. You will report to the Sr. Director of Product Marketing.

Responsibilities include:

  • Lead a team of mobile product marketers to own and deliver the marketing strategy for a group of mobile games and franchises. Align strategy with financial plans, product roadmaps and audience insights to launch new games and scale existing in-market titles
  • Own Marketability validation and optimization for EA Mobile games from incubation to launch and throughout their lifecycle
  • Build relationships with leaders across the organization including, User Acquisition, Marketing Creative, Data Science, Franchise Brand Marketing, Communications, Regional Marketing and Platform Marketing to meet a common goal
  • Create data-driven marketing strategies to capture target audiences and increase market share
  • Build “test-measure-learn” into all campaign strategies to connect activations to measurable results and goals
  • Collaborate with Finance and studio to build financial models and business cases for marketing campaigns
  • Develop a framework for omni-channel go to market campaigns that expand the reach of our products and live services
  • Conduct market research of the mobile games market as well as for new and existing EA titles and apply these insights to Product Marketing’s strategies and campaigns
  • Collaborate with studio to develop roadmaps that align with acquisition, engagement and audience growth strategies

Qualifications

  • BA/BS degree
  • 8 years of experience developing marketing and go to market strategy for live service apps/products and managing marketing campaigns
  • 5 years leading a large, diverse and inclusive team of product marketers
  • 5 years collaborating with teams across product, marketing, brand, analytics and finance
  • Ability to communicate at all levels of an organization including executive management
  • Advanced proficiency in PowerPoint

US COMPENSATION AND BENEFITS

The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location.

EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.

BASE SALARY RANGES

California (depending on location e.g. Los Angeles vs. Sacramento):
$170,500 – $259,300 USD Annually
New York (depending on location e.g. Manhattan vs. Buffalo):
$167,300 – $259,300 USD Annually
Jersey City, NJ :
$202,600 – $259,300 USD Annually
Colorado (depending on location e.g. Denver vs. Colorado Springs):
$180,100 – $237,200 USD Annually
Washington (depending on location e.g. Seattle vs. Spokane):
$167,300 – $238,500 USD Annually

Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

City:

State:

Community / Marketing Title: Director, Product Marketing

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 94

Can this position be remote?: 1

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law. Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity. Report this job

  • Dice Id: RTX1748ad
  • Position Id: 183777

Tagged as: Analytics, Brand Management, brand marketing, Communications, Creative, Data Science, Electronic Arts, Executive Management, finance, Leadership, Market, Market Research, Market Share, Market Strategies, Marketing, Marketing Strategies, Product Marketing, Product Roadmaps, Regional Marketing, user acquisition

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