Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, 2K PGA, Battleborn, BioShock, Borderlands, The Quarry, The Darkness, Mafia, Sid Meier’s Civilization, Marvel’s Midnight Suns, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you’re interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

Who We Are Looking For

2K is seeking a highly experienced Researcher to lead a talented team of researchers in order to understand our Players’ underlying needs, motivations and pain points to drive game development and marketing innovation and enhanced gaming experiences. You will play a critical role in supporting our Product Development and Marketing teams by providing insights and strategic recommendations based on rigorous primary and secondary research and data analysis. The successful candidate will have a proven track record of designing and executing complex market research studies, with a strong focus on mixed-methods research. This individual will work cross-functionally with marketing, analytics, and game sciences teams to ensure that player insights are used to drive innovative marketing strategies, effective product positioning. and efficient marketing spend.

What You’ll Do

  • Identify, design, and execute research studies to identify player preferences and behaviors that impact marketing decisions and commercial performance.
  • Design surveys, conduct IDIs, focus groups, and other research methodologies to gather consumer insights and measure key performance metrics.
  • Work collaboratively with internal stakeholders to define research objectives, design studies, and develop research plans.
  • Present research findings and recommendations to senior leadership in a clear and compelling manner.
  • Act as a subject matter expert on a wide variety of research methods, and provide guidance to internal teams on best practices.
  • Collaborate with external research vendors to design and execute studies, and ensure high-quality deliverables are met within agreed timelines and budgets.
  • Lead global, tactical and foundational research to drive marketing and product strategy for our portfolio of titles.
  • Explore gaming worldwide, uncovering opportunities for 2K to innovate and differentiate within gaming.
  • Manage development of data resources, gather requirements, organize sources, and support product launches while keeping the team accountable and impactful
  • Manage budgets and contribute to spend efficiency discussions.
  • Mentor and guide junior team members in research best practices.

What Will Make You A Great Fit

  • B.A. or B.S. in market research, psychology, social science, statistics, mathematics or a related field .
  • 10+ years of experience in market research or related field, with a focus on mixed-methods research (agency or client-side). 5+ years of leadership experience, managing and inspiring teams as well as fostering cross-functional relationships across the business.
  • Global perspective – Experience conducting international/cross-cultural research with strong knowledge of market-specific nuances.
  • Collaborator Mindset – Strong interpersonal and communication skills and superior collaborator with the ability to build and maintain strong relationships both within the team and with cross-functional partners.
  • Broad Research Toolkit – Comfortable integrating multiple data sources (e.g. surveys, behavioral data, qualitative interviews, desktop research, social listening) with the ability to craft compelling and cohesive narratives .
  • Analytical Skills – Experience leading survey-related research (e.g., questionnaires, advanced sampling and weighting strategies).
  • Ability to break down complex analysis and communicate findings with with diverse stakeholder groups
  • Comfortable integrating multiple data sources (e.g. surveys, behavioral data, qualitative interviews, desktop research, social listening) with the ability to craft compelling and cohesive narratives .
  • Experience conducting consumer research in the media, entertainment, or games industries.
  • Excellent communication and presentation skills, with the ability to explain complex methodologies and models in simple terms to non-technical stakeholders.

Bonus Points

  • Master’s degree or Ph.D. in market research, psychology, social science, statistics, mathematics or a related field.
  • Strong analytical and statistical skills, with familiarity in statistical software packages (e.g. SPSS, SAS, R and/or NumPy.)
  • Passion for video games and knowledge of the video game industry is a plus.
  • Experience with Qualtrics and/or Tableau.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

The pay range for this position in California at the start of employment is expected to be between $150,000 and $200,000 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an ‘at-will position’ and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

Tagged as: Analytics, Data Analysis, Design, Game Sciences, Innovation, Library, Market Research, Marketing Strategies, Research, Secondary Research, Surveys

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