Job Description: Responsibilities :

  • Lead overall marketing for the new title, from pre-launch, to launch, to growth at a massive scale 

  • Own marketing strategy development and execution for the title that allow it to deliver its acquisition and engagement goals across all marketing channels and levers 

  • Conceptualize and lead high-impact and innovative campaigns that inspire players globally and shape culture 

  • Directly manage individuals and agencies in the areas of product marketing, brand marketing, influencer marketing, community and social media 

  • Cross-functional leadership to align and drive marketing initiatives across performance marketing/UA, growth marketing/CRM, creative, partnerships, dev/game team, international, comms/PR, finance, product management, analytics, research, partnerships, and beyond

  • Be the marketing leader that aligns stakeholders at all levels of the organization, including company senior leadership

  • Analyze player KPIs and business results to inform strategies, drive agile iteration of plans, and double down/scale back on initiatives to grow impact 

  • Requirements:

  • Experience in Product Marketing, Marketing Strategy, Brand Marketing or Integrated Marketing within a top tier game studio, developer, or publisher 

  • Success delivering business results, innovative creative, and delighting playing communities 

  • Demonstrated results managing sizable marketing investments and aligning large cross-functional teams 

  • Direct experience leading marketing across all stages of a products lifecycle, from announce, pre-launch, launch, and large scale growth 

  • Experience collaborating within a large organization, driving creative work with multiple internal departments and 3rd party agencies/ partners

  • Passion for games and cutting edge games marketing 

  • Experience managing direct reports and working with 3rd party agencies inspiring and empowering leader to teammates they directly and indirectly manage 

  • Ability to effectively engage, motivate, and influence internal/external stakeholders and all levels the company with exceptional skills in preparing and presenting materials across varying audiences

  • Bachelors degree in communications, journalism, public relations, or marketing or equivalent field.

  • Responsibilities :

  • Lead overall marketing for the new title, from pre-launch, to launch, to growth at a massive scale 

  • Own marketing strategy development and execution for the title that allow it to deliver its acquisition and engagement goals across all marketing channels and levers 

  • Conceptualize and lead high-impact and innovative campaigns that inspire players globally and shape culture 

  • Directly manage individuals and agencies in the areas of product marketing, brand marketing, influencer marketing, community and social media 

  • Cross-functional leadership to align and drive marketing initiatives across performance marketing/UA, growth marketing/CRM, creative, partnerships, dev/game team, international, comms/PR, finance, product management, analytics, research, partnerships, and beyond

  • Be the marketing leader that aligns stakeholders at all levels of the organization, including company senior leadership

  • Analyze player KPIs and business results to inform strategies, drive agile iteration of plans, and double down/scale back on initiatives to grow impact 

  • Requirements:

  • Experience in Product Marketing, Marketing Strategy, Brand Marketing or Integrated Marketing within a top tier game studio, developer, or publisher 

  • Success delivering business results, innovative creative, and delighting playing communities 

  • Demonstrated results managing sizable marketing investments and aligning large cross-functional teams 

  • Direct experience leading marketing across all stages of a products lifecycle, from announce, pre-launch, launch, and large scale growth 

  • Experience collaborating within a large organization, driving creative work with multiple internal departments and 3rd party agencies/ partners

  • Passion for games and cutting edge games marketing 

  • Experience managing direct reports and working with 3rd party agencies inspiring and empowering leader to teammates they directly and indirectly manage 

  • Ability to effectively engage, motivate, and influence internal/external stakeholders and all levels the company with exceptional skills in preparing and presenting materials across varying audiences

  • Bachelors degree in communications, journalism, public relations, or marketing or equivalent field.

  • Tagged as: Agile, Analytics, brand marketing, Business, Communications, Creative, finance, Functional Leadership, Influencer Marketing, Investments, Journalism, Leadership, Marketing, Product Management, Product Marketing, Public Relations, Research, Social Media

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