Build and execute marketing plans for the game that help attract new players and engage existing followers Improve the games presence on social media channels by publishing thoughtful campaigns and sharing creative online content Develop relationships with gamers and important community leaders Grow the network of content creators and influencers for the game Monitor community sentiment to provide relevant feedback to game studios Grow our player base using creative App Store Optimization strategies Collaborate with EA s global teams to drive successful partnerships for the game Lead a team of community specialists on varied games You will work in a Co-Dev environment, reporting to the project partners across different locations and the Community/Marketing lead Requirements: Experience with the video games industry, and for mobile games in particular. 4-5 years of experience in digital marketing/community building on client side or top digital/advertising agencies. Creative and editorial skills Pop-culture awareness of global trends in popular media. Experience with social analytics across channels. Experience growing social communities and developing content on social platforms along with working knowledge of social media tools like Sprout Social, or an equivalent. Understanding of App Store and Google Play ecosystems in order to drive new acquisitions. Experience managing a team of creative people.