Role Overview : Reporting to the Commercial Planning Manager you will be responsible for all Trade Marketing expertise and activity in the territory.

Collaborating with Commercial managers to negotiate and agree strategies with retailers by managing the planning, implementation and maximization of the value of retailers’ trade marketing activities, paid media and our Marketing assets to increase revenue (inc.

Device Lifetime Value, Digital @ Retail and product awareness) and return on investment.What you’ll be doing : Support Commercial Managers to understand challenges, goals and gaps in knowledge / expertiseDevelop and agree Trade marketing strategies and plans (POS, Co-Op, use of owned media, field merchandising etc) with Commercial Planning Manager and Commercial Managers to support retailer goals, revenue growth inc.

based on expertise, standard process and return on investment analysis)Collaborate with Marketing and Commercial managers to prepare and deliver presentations to retailers on products and strategiesSupport execution of Trade Marketing strategies by working directly with retailersHandle relationships with suppliers to deliver trade marketing activations (POS, Production agencies etc)Project manage implementation of activations (e.

g. IDUs & content, screens, product demonstrations, furniture)Make recommendations to Commercial Managers on how to improve the consumer journey (Omnichannel – in-store and online) to increase revenue, DLTV, and product awarenessSupport Commercial Planning Manager to handle budgets for Trade Marketing Business Operations costs (inc.

and Co-Op Investment (incentives, IDUs, using retailer media & space, experiential, retailer events, staff competitions, training etc)Represent local market(s), provide feedback, share standard processes and provide updates on local plans at regional Hub levelLiaise with retailer Marketing teams (and our local marketing team) to share visibility on marketing plansWhat we’re looking for : Customer journey expertise (omnichannel inc.

online & in-store)Trade Marketing expertiseProject, stakeholder and budget managementCommunication & CollaborationTime & priority managementUnderstanding of other Marketing channels (inc.

social media, On-line advertising etc)Roles you will work with : Reporting to the Commercial Planning ManagerCollaborating with Commercial ManagersLiaise with suppliers (inc.

field merchandising) and retailersLiaise with Finance, Operations, Business Analysts, Regional HubCollaborate with Marketing (Marketing Analytics manager, Media, Campaign management etc.

Collaborate with others within Commercial Planning#J-18808-Ljbffr

Tagged as: Campaign Management, Commercial, Marketing Analytics, Marketing Strategies, Merchandising, Operations, Presentations, Social Media

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