Brand marketing manager

Requisition Number: 185321

Position Title: Brand Manager I

External Description:

Electronic Arts (EA) is looking for a dynamic & experienced marketing leader to bring Battlefield’s go-to-market campaign strategy & execution. As the Brand Marketing Manager, you will sit within Battlefield’s Global Brand Management team as an important market important contributor for developing the latest brand strategy for EA’s award-winning studio.

You will create inspiring and creative marketing strategy & execution for Battlefield games. You have expertise in product marketing, digital marketing, consumer insights, and brand strategy. You will excel at marrying science and creativity to delight customers and partners, working with teams to build brands. You will excel in a creative environment and enjoy working collaboratively.

Role will be based in Los Angeles, CA.

Responsibilities:

Develop Player-centric campaigns; create culturalized and compelling player journeys following the Battlefield brand strategy to deliver our commercial targets.

Inspire a Team of marketers: Represent a Franchise First mindset and equip our integrated marketing team with a proactive, solution-oriented approach.

Set Parameters for Success: Apply player, market and product insights, along with our goals and strategies, to define the marketing campaign approach, tactics and KPIs.

Create the Briefs: Provide planning, creative and production parameters in the form of creative briefs and channel assignments. Orchestrate and approve channel plans.

Active with Partners: Develop deep and impactful partnerships with global brands.

Connect Channel Plans with Product and Team Goals: Equip teams with reasons to believe and align campaign execution with development and team goals.

Execute with Excellence: From creative ideas to the delivery of our vision, we work toward executional excellence, hold ourselves and each other accountable in our delivery.

Continuous Improvement: Convert insights into action to drive marketing efficacy, establish and validate hypotheses relative to KPIs and insights to improve execution.

Qualifications:

• 5 years’ experience in brand marketing, campaign strategy, and product marketing.
• Project management and coordination across teams and external partners.
• Excel at working in a matrixed team environment characterized by interdependency
• Galvanize and influence teams and partners across departments, at all levels
• Create successful marketing campaign outcomes based on team goals and strategies
• Experience in creative development and agency management.
• Work at a high-pace and excels in execution.
• Understanding of evolving consumer engagement and channel opportunities
• Effectively engage and collaborate with executive teams
• Deep affinity for and prior experience working on FPS games.
• Prior work with first party partners and gaming industry data sources.

US COMPENSATION AND BENEFITS

The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location.

EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.

BASE SALARY RANGES

California (depending on location e.g. Los Angeles vs. Sacramento):
$103,200 – $145,600 USD Annually

Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

City:

State:

Community / Marketing Title: Brand Marketing Manager- Battlefield

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 3

Can this position be remote?: 0

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law. Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity. Report this job

• Dice Id: RTX1748ad
• Position Id: 185321

Tagged as: Brand Management, brand marketing, Brand Strategy, Creative, Creativity, Digital Marketing, Electronic Arts, Management, Market, Marketing, planning, Product Marketing, Production, Project Management