Associate manager brand marketing

Team Name:
Marketing

Job Title:
Associate Manager, Brand Marketing, Diablo IV

Requisition ID:
R023680

Job Description:

The Diablo team is seeking a passionate, dedicated Associate Brand Marketing Manager that’s eager to learn and contribute toward Diablo IV, with the goal of ushering one of gaming’s most beloved franchises into a new era through marketing We are in need of someone that takes a proactive approach to help drive key activations with an understanding of the nuanced skills required to build world class creative.

In this role, you will partner directly with the cross-functional teams at Blizzard to ensure product strategies, brand and company objectives are met in all marketing assets. You will oversee day-to-day management of creative production and help manage the approval process of all marketing materials for Diablo across global distribution.

The right candidate must have the ability to think ahead, work independently, but also contribute cross-functionally to benefit the business, drive go-to-market plans and have the confidence to speak up and lead. While impeccable project management skills sit at the core of this role, this individual will also need to contribute at the strategic level to drive all marketing initiatives while interfacing with our development and agency partners.

Responsibilities:

• Support the Consumer Marketing team with global marketing plans, creative executions, brand partnerships, experiential events, and production process for Diablo IV
• Identify creative strategy and ensure all communications materials deliver against that strategy, developing and optimizing effective creative marketing campaigns
• Participate in creative briefings and attend subsequent creative reviews to consolidate and route feedback
• Manage and update key partner marketing resources including asset repositories, recurring team meetings, production calendars, and more
• Serve as point of contact for cross-functional team executions to champion brand initiatives and route any approvals necessary
• Day-to-day management of internal & external creative partners
• Collaborate with key development team personnel on creative asset development
• Project manage and oversee delivery of final creative for campaigns globally
• Work with consumer insights, strategy, and marketing analytics teams to make data-informed, insights-driven marketing decisions in support of our campaigns.

Requirements:

• Bachelor’s Degree
• 4+ years in brand marketing, creative agency account management (or equivalent client-side position) preferably in the entertainment or gaming industries – live services marketing experience valued
• Experience in TV, Video, Packaging or Online Advertising required
• Demonstrated experience in project management, analysis and the ability to work across multiple teams
• Excellent analytical, verbal, and written skills
• Excellent interpersonal and relationship management skills
• Results oriented, self-motivated
• Extremely organized and detail oriented

Preferred:

• A strong understanding and passion for the Diablo franchise, as well as prior experience with helping to drive innovative marketing programs and prior work with brands that do this well.

Your Platform

Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

Our World

Activision Blizzard, Inc., is one of the world’s largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ – we’ve got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to [redacted]. General employment questions cannot be accepted or processed here. Thank you for your interest.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ – we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/.

In the U.S., the standard base pay range for this role is $72,720.00 – $134,460.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.

Tagged as: Account Management, Asset Development, brand marketing, Business, Communications, Creative, Creative Marketing, Detail Oriented, Marketing, Marketing Analytics, Online Advertising, Product, Production, Production Process, Project Management, Relationship Management, Requisition, Ushering, Verbal