About the Company

Here at SEGA Amusements International, we are dedicated to the production, development, supply, support, distribution and operation of amusement arcade games and merchandise for the global entertainment sector.
We serve various markets, including Family Entertainment Centres, Arcades, Bowling venues, Bars & Restaurants, Cinemas and a wide range of other mixed leisure entertainment locations. Our continued commitment to bringing the best brands and tried and tested products to the marketplace allows you to buy with confidence when you buy from SEGA.
With origins going right back to 1951, the words amusement and SEGA are now synonymous. As a wholly-owned subsidiary of the Japanese based Sega Sammy Holdings, SEGA Amusements was formed in 1997; with its headquarters based in London, we serve the global market.
Over many years our dynamic Research and Development division built up a team of game designers, software programmers and electromechanical engineers to deliver real innovation, immersive entertainment, and exciting fun for players. Our games are manufactured all over the world, with significant production sites in Cardiff and Chicago.

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