About the Company

Back in 2016, Marty the Robot was just an idea. Today, thanks to the team at Robotical, it’s a leading STEM resource that can be found in over 1,000 schools around the world.

After completing a PhD in Robotics, Dr Alexander Enoch (we call him Sandy) set up Robotical in 2016. When coming up with the idea, Sandy’s main inspiration was his young niece, who was around six years old at the time. He wanted to create a human-like robot, full of character, that she could use to make learning the basics of coding more like child’s play and less like hard work. So, putting his well-honed inventor skills to use, Sandy designed and built Marty V1 from scratch, got the all-important seal of approval from his niece and then went on to secure start-up funding via a crowdfund to put the first 1,000 Martys into production.

Two further seed rounds followed (one in 2017 and one in 2019), raising over $1million to scale up production, grow distribution, build the team and make Marty V2 a reality.

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