About the Company
The name “FURYU” comes from the old Japanese name for “entertainment.” Today it has a different meaning related to traditional Japanese art aesthetics.
The Gion Matsuri festival was the biggest entertainment event in Japan when it was first introduced in Kyoto during the Heian Period. People pursued the beauty, the energy, the fun, the pomp of the moment of this annual event.
This was the aesthetic sense behind the classical meaning of “FURYU,” and that is the name we chose for our company founded in Kyoto, and we hold the spirit of that word dear.
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